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The
TAYGRA plant is a family small company founded in
1989 in Brazil. Football
lovers, they created one first sneaker, flexible
and light, to go to the training, that pleased in
succession other players who placed the first
order for the team.
TAYGRA sneakers have then been born: flexible,
light, coloured, adorned with the flag of Brazil.
Initially handmade "in the
bottom of the garden", the TAYGRA production
began with a dozen pairs a month, and knew a
progressive development in the inside of Brazil,
allowing to the micro-firm to structure itself.
Today, TAYGRA crossed oceans because
fashion and comfort do not have borders anymore,
and production attains 40.000 pairs a year, while
remaining handmade in family.
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| TAYGRA team at the
factory |
Click
here for a virtual visit of the factory |
TAYGRA team home |
"TAYGRA"
comes from the Indian Guarani language, and means "
divine Seed " and "Pollution of the man". Also
the nickname in Brazil of a character of charismatic and
amusing comic strip, that looks like a small jaguar,
fighting against the Evil.
This name is gathering all the
values of the brandmark: conviction that with faith and
work, it is possible to spread its ideas and to win the
world over, showing example in manufacturing an ethical
product which promotes the protection of the environment.
Taygra has known its first
successes with the sportsmen from football, then from the
area of dance and of martial arts. Then with tourists,
bringing it back as memory or ideal present for the
fellows, with the symbol of mark which recalls so many
dreams: the flag of Brazil.
Since the meeting and the
partnership in 2006 with the French firm Tropic Concept,
TAYGRA took a international dimension and adopts a long
term development policy, ecologically and humanly
correct, while keeping the handmade production.
TAYGRA fabricates currently new
models of footwear, tennis, high top sneakers, trainers,
waterproof shoes, flip-flops, anatomic soles, and
develops a range of clothes sportswear, always respecting
the ethics of the brandmark. In 2010, we wish to launch
on the market natural cosmetics from the rainforest of
Amazonia.
TAYGRA can allready be found in
the trendy places of the planet, such as Rio de Janeiro,
Paris, Marseille, Nice, St Jean de Luz, Genêve,
Florence, Los Angeles, Miami or Tokyo, and it is only the
beginning of its ascencion!
TAYGRA: ambassador of Capoeira,
of Fair Trade and of Environmental Protection
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TAYGRA
throws on the market in 2009 a
new ecologically correct
material, the "Forest's
Canvas". This innovation
benefits directly to the small
producers of Amazon who extract
the sap of native Rubber trees in
Brazilian reserve. It allows them
to live with dignity and to keep
on living inside the reserve,
what protects the forest against
the wild plagues of lumbering
companies.
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Latex
extracted from native Rubber tree
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To
know more about the Rainforest
Leather, click on pictures |
The
Forest's Canvas |
Finally,
TAYGRA is proud to launch an
environmental plan: the CURUPIRA project.
Its purpose is to convert pasture in
forest in Amazon area. So, for each sold
pair, 1 EURO is dedicated to this cause
as an active eco-participation. The aim
is to show to the whole world that
planting of trees cleverly managed can be
a bigger source of benefit than blind
deforestation and bovine animal husbandry
or intensive farming of soya. To know
more about it, to follow example, click
on "Ethics"
link.
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Capoeira
is a typical Brazilian martial
art that is always on movment,
based on the rythm of live music.
It
seems to be a dance because of
its choregraphical aspect for
shows, but it can kill !!!
To
see a Capeira add for TAYGRA,
click on the pictures
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Welcome to
TAYGRA BRASIL 's website 
